Anthropic spent millions on a Super Bowl spot and never once mentioned what Claude can do. No feature demo. No benchmark flex. No celebrity endorsements. They made a promise to keep ads out of your conversations with Claude. Now comes the hard part.

With the rise of AEO and GEO, AI models are synthesizing your brand story. Most companies don't know what they're saying. How well do the LLMs understand your brand?

The gap between AI's pace and organizational readiness keeps widening. The companies who are thriving are the ones with the clearest sense of purpose.

Shopify bet on people, not just AI—and it changed everything.

It might look easy from the outside, but it’s one of the hardest things we do in marketing.

The tricky business of chasing AI associations.